Boardwalk Lodge,
Thorn Bay, Alaska

Boardwalk Lodge is a Five-Star resort specializing in deep sea and fresh water fishing packages. The lodge pictured here was hand built by the couple who own it. Woodcox was retained to develop a program to market the lodge to affluent outdoor-oriented consumers and to selected travel agents.

In addition to consulting with the owners on techniques and programs to market to new audiences, we created a stunning full color brochure that captured the full experience of the environment and the lodge. Dramatic full color scenery shots were used as key elements and copy revolved around the very personalized nature of the service and the entire experience of Boardwalk. A picture is worth a thousand words and this brochure was worth a million.